Sam the smoker

interactive exhibit

Sam the Smoker is an interactive exhibit developed for the 'Ctrl, Alt, Del Tobacco' anti-smoking campaign. By using gamification techniques, the exhibit engages participants in a dynamic and impactful way.

Role

UI/UX designer (team)

Developer (team)

Toolkit

Figma

Illustrator

HTML/CSS

Javascript

Team

Team of 5

Skills

Prototyping, Wireframing, User testing, Physical prototyping

A little bit of context

Ctrl l, Alt, Del is a campaign by the Health Promotion Board (HPB) to encourage youths to quit smoking and urge youths to encourage people they know to stop smoking. This was done through a series of of workshops, exhibitions and events catered towards youths. HPB wanted to install interactive exhibits in one of their events which is how this project came about.

Design Process

01.

Client meeting and user research

02.

Defining the problem

03.

Brainstorming and affinity mapping

04.

Prototyping (both digital and physcial)

05.

User testing and reiterating

What does the client and audience need?

Based on the client brief, the target audience was given a survey to understand better, how to tackle the issue of smoking

pain points

Fear of missing out

Smoking is deemed as a group activity amongst several youths and they use it as a means to socialise making it harder for them to quit.

Limited Engagement

Traditional anti-smoking campaigns often fail to capture the interest of young people, making it difficult to keep them engaged in the message.

Knowledge on How to Help

While many youths know that smoking is bad, they are unsure of how to influence others to quit without compromising their friendship.

Perceived Invincibility

Many young people don’t believe that smoking will affect them personally or fail to see the immediate consequences of their actions.

THE PROBLEM

Many anti-smoking campaigns fail to engage youths effectively, often using outdated approaches that don’t resonate with their experiences or social pressures. Non-smokers also lack the tools to help their peers quit. This disconnect between education and real-life action leads to missed opportunities in empowering youths to quit smoking or support others in doing so.

How can we solve this?

The solution

Sam the smoker is a three player interactive game that reiterates the importance of community when trying to quit smoking. It educates users on controlling temptations, finding alternatives and deleting smoking from their lives all together. The game starts off with each player playing their own game in their own booth. They must then come together to solve a puzzle based on what their takeaways were from the booth. This encourages them to each share what they learnt in their respective booths to figure out how to solve the puzzle.