Advertising
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Simple
Simple | Simple Face Wash Advertising Campaign
My group and I worked together in a group of 5 on this advertising campaign. I was the creative director and was in charge of designing all the advertisements for the campaign. I followed Simple's branding closely and followed a nature-related theme while creating unique elements to the design so that the campaign stands out from other campaigns by them.
However, I was not limited to that role and also assessed SImple's competitors. I also assisted in planning the budget and assigning the media platforms that Simple should advertise on to reach their target demographic.
Click here to view our full presentation deck.
Marketing
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Kodomo
Kodomo | Kodomo Toothpaste Marketing Campaign
I was the team leader for a group of 5 in this marketing campaign. I oversaw all of my groupmates work and helped guide them to make the campaign more catered to our target demographic. I also came up with the entire media/budgeting allocation and timeline while playing a huge role in producing and pitching for our campaign.
Click here to view our full presentation deck.
Public Relations
Diner
Patty's Diner | Pat to the Future
I was the team leader for a group of 4 for this public relations proposal. We were tasked to rebrand a restaurant known as Patty's Diner. My group decided to completely change Patty's Diner's image by rebranding it to a futuristic themed restaurant named 'Pat to the Future'.
I worked closely with my group to do the media and action strategy. Although this brand is fictional, our final proposal received several positive remarks and feedback.
Click here to read our propsal.